The Eritrean region has traditionally been a nexus for trade throughout the world. Because of this, the influence of diverse cultures can be seen throughout Eritrea. Today the most obvious influences in the capital, Asmara, are those of Italy. Throughout Asmara, there are small cafes serving beverages common in Italy. In Asmara, there is a clear merging of the Italian colonial influence with the traditional Tigrinya lifestyle. In the villages of Eritrea, these changes never took hold. In the cities, before the occupation and during the early years, the import of Bollywood films was commonplace, while Italian and American films were available in the cinemas as well. In the 1980s and since independence, however, American films have become the most common. Vying for market share are films by local producers, who have slowly come into their own. The global broadcast of Eri-TV has brought cultural images to the large Eritrean population in the Diaspora that visits the country every summer. Successful domestic films are produced by government and independent studios with revenue from ticket sales typically covering the production costs.
Traditional Eritrean dress is quite varied, with the women of most lowland ethnicities traditionally dressing in brightly colored clothes, while the Tigrinya traditionally dress in bright white costumes. Of the Muslim ethnicities, only the Arab or Rashaida tribeswomen maintain a tradition of covering their faces.
Football and cycling are the most popular sports in Eritrea. In recent years, Eritrean athletes have also seen increasing success in the international arena
