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Economy of Valledupar

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cional de Cafeteros de Colombia agreed to promote local coffee as one of their products, under the name Cafe Festival de la Leyenda Vallenata (Vallenato Legend Festival Coffee). This effort is to promote coffee produced by the local small and medium-sized farms from the Sierra Nevada de Santa Marta and the Serrania del Perija.

Valledupar annually hosts one of the most important Cattle Fairs (Spanish: Ferias Ganaderas) in Colombia at the end of August. It is also an opportunity to feature other agricultural and domestic products

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