It is the eighth and fourth municipality in the consumer market in the state outside the Greater São Paulo metropolitan area, with a potential annual per capita consumption estimated at $ 2,400 for the urban population and $ 917 for rural areas (7200 people) and twenty-ninth largest city in Brazil with potential for consumption. Still, it is the 4th largest city of the state to receive new investments and one of the largest in the country, figuring in the list of 30 cities that create more jobs in Brazil.
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