Economy of Londrina

It possesses one of the largest universities in the country, the State University of Londrina, as well as several private colleges.

The city is served by Londrina – Governador José Richa Airport.

Once a year, the city hosts the largest agricultural fair in Latin America, the Expo Londrina.

Soil

The fertile land of the region, "terra roxa" ("purple soil"), has this name due to a corruption and attempt to translate into Portuguese the term "terra rossa" ("red soil", in Italian), which Italian immigrants used to call it. The inhabitants of Northern Paraná state are often called "pé vermelho" ("red foot") because of their dust bowl-like region. The fertility of the soil is said to have originated in the biggest volcanic lava spill of the planet, known as The Spill of Trapp, that to a large extent occurred in the Center-South region of Brazil. During its golden era, (1920 to 1970), Londrina region accounted for 60% of all the coffee produced in the world, together with the west bank of the Paraná