Maun is the fifth largest town in Botswana. As of 2001, it had a population of 43,776. It is an eclectic mix of modern buildings and native huts. Maun is the "tourism capital" of Botswana and the administrative centre of Ngamiland district. It is also the headquarters of numerous safari and air-charter operations who run trips into the Okavango Delta.
Although officially still a village, Maun has developed rapidly from a rural frontier town and has spread along the Thamalakane River. It now has shopping centres, hotels and lodges as well as car hire, although it retains a rural atmosphere and local tribesmen continue to bring their cattle to Maun to sell. The community is distributed along the wide banks of the Thamalakane River where red lechwe can still be seen grazing next to local donkeys, goats and cattle