city skyline is occurring with a number of modern apartment buildings on the Waterfront and central business district planned or under construction. On 10 July 2008 approval was given for a $100 million twin tower apartment complex of 16 and 12 floors to be built on Mercer St in the city's Western edge. The towers will become the tallest buildings in the city, taking the title from the Mercure Hotel. Further highrise developments are planned as part of the City of Greater Geelong's Geelong Western Edge strategic plan. A $17 million 11 level apartment tower has also recently been proposed to be built next to the Deakin Waterfront Campus.
In 2012 a design competition for a "city icon" was run for the City of Geelong by Deakin University and Senia Lawyers. The recipient of the prize and winning design entry was JOH Architects and their design titled "The Sea Dragon"
