Location of Purmamarca

The locality lies on Provincial Route 16, 4km West of National Route 9, 65 km from Provincial capital San Salvador de Jujuy and 22 km from Tilcara.

It is located at the Quebrada de Purmamarca, sometimes considered part of the Quebrada de Humahuaca. The Cerro de Siete Colores (Hill of the Seven Colours) shows its colourful face to the nearby town